Connected TV · Smart TV Home Screen
Own the first screen every household sees.
The smart TV home screen is the highest-attention moment in television — before a single show is chosen. NativeIQ activates native home screen placements across leading OEMs, powered by audience intelligence and managed end to end.
Your brand, before the first click.
More than a home screen menu
The most valuable ten minutes in television.
Viewers browse the home screen for over ten minutes before they choose what to watch — a high-attention window for discovery and consideration that traditional CTV video never touches.
Native placements across Hisense/VIDAA, TCL, TiVo, and other leading OEMs avoid zero-click limitations and give your brand premium, unmissable visibility.
10+ min
spent browsing the home screen before choosing what to watch
0
zero-click limitations — native OEM placements, not ad-tech workarounds
90M+
smart TV households reachable across leading OEM partners
Programmatic activation & data
Premium, clutter-free placements — bought with intelligence.
NativeIQ activates home screen inventory programmatically and enriches every bid with ACR, streaming, commerce, and first-party audience signals so the biggest screen in the house is bought against real business outcomes.
Bid enrichment
- Household matchACR + first-party
- Attention tierHome screen · first view
- Frequency controlCross-device household cap
- Outcome targetStore visits + tune-in
Home screen marketplace
Every high-impact placement, one managed marketplace.
Your brand, before the first click.
100% share of first view · video or static
Creative built for the big screen
Placements built to deliver more than impressions.
Our team adapts existing brand assets into engagement-driving home screen experiences — sound-off safe, remote-friendly, and built to move viewers into your app, your channel, or your store.
- Remote-native interactions and QR handoff to mobile
- Motion and copy tuned for 10-foot viewing distance
- Dynamic versioning by audience, geo, and daypart
Masthead video
16:9 · sound-off safe
Static billboard
16:9 · sound-off safe
QR handoff
16:9 · sound-off safe
Tune-in tile
16:9 · sound-off safe
One holistic TV strategy
Home screen is one move inside your whole television plan.
NativeIQ plans, activates, optimizes, and measures home screen alongside streaming, advanced TV, and digital — so reach and frequency are managed across the household, not channel by channel.
step 01
Plan
step 02
Activate
step 03
Optimize
step 04
Measure
Your customers are already telling you where to find them.
NativeIQ turns those signals into smarter audiences, smarter media, and measurable growth.